Local TV Network Brand Restyling

Brand Redesign & Style Guide Development

We carried out a redesign of the main logo across all its versions and city variants. This included a typographic reassignment and a redefinition of bthe color palette and its usage percentages, alongside examples of graphic resources and layouts. All this information was consolidated into a comprehensive style guide, which will serve as the foundation for redesigning various digital communication elements.

All this information was consolidated into a comprehensive style guide, which will serve as the foundation for redesigning various digital communication elements.

Digital Asset Creation for Social Media

This guide will direct the creation of future digital brand assets. Additionally, we designed and animated a series of essential graphics for social media, optimized with editable fields and limited positional attributes to enable quick content creation by editors.

You can check out these resources on their Instagram account.

UX/UI Redesign of the Digital Newspaper

Finally, we worked on the complete UX/UI redesign of the digital newspaper: from component definition to the layout of homepages, sections, news articles (in all their variants), sports results, and the on-demand TV section.

The comprehensive redesign of the digital newspaper is now actively in its development phase. This final stage will integrate all defined UX/UI elements, bringing the updated visual identity to life for users.